Social currency: Possibilities and limits – reflections about the implementation of Ecobanco at a Fair of Solidarity Economy

Authors

  • Marilene Zazula Beatriz Universidade Tecnológica Federal do Paraná
  • José Aparecido de Oliveira
  • Lourdes Marchi
  • Glicimar Bueno
  • Gisele Carneiro

DOI:

https://doi.org/10.4013/otra.2016.1019.06

Abstract

The objective of this research is to analyze the possibilities and limits of the implementation of a social currency at a Solidarity Economy Fair. The research consisted of a case study and had the participation of the members of the Permanent Fair of Solidarity Economy – viz. the solidarity economy enterprises and supporting organizations – which takes place once a month in the city of Curitiba – Paraná. Data were collected through unsystematic observations during the period of the fair, using meetings records of the Ecobanco team and the fair evaluation meetings. The period of analysis was April 2011 to August 2012. For the treatment of the data descriptive and qualitative procedures were used. The article concludes that the social currency had a strong impact on the dynamics of the sales and marketing products at the fair and that there is a need to create strategies so that people understand the function of a community bank that to acts more broadly than just a the Fair of Solidarity Economy. Thus it was realized that the issues of the political and strategic debate about the implementation of a community bank has not acquired sufficient importance in the debate of the fair’s participants.

Keywords: solidarity economy, social currency, fair of solidarity economy.

Author Biography

Marilene Zazula Beatriz, Universidade Tecnológica Federal do Paraná

Doutora em Psicologia Social pela PUC/SP, Mestre em Administração (UFPR), Psicóloga (UFPR), Especialista em Gestão de Pessoas. Prof. de Psicologia da Universidade Tecnológica Federal do Paraná - UTFPR. Docente colaboradora do Mestrado de Psicologia Social Comunitária da Universidade Tuiuti do Paraná - UTP. Idealizadora do Projeto de Extensão Permanente de Feira Universitária de Economia Solidária. Experiência em gestão de empresas públicas e privadas na área de psicologia do trabalho. Integrante do Grupo de Trabalho Psicologia comunitária da ANPEPP. Participante do fórum regional de Economia Solidária de Curitiba, Região Metropolitana, do Litoral e Vale da Ribeira. Parceira em ONG que atuam como entidades de apoio para o desenvolvimento da Economia Solidária local, tais como:implantação de moeda social, feira de economia solidária, reuniões de avaliações de eventos de economia Solidária. Autora de vários artigos sobre psicologia do Trabalho, Economia Solidária. Autora do livro: Economia Solidária: OS Caminhos da Autonomia Coletiva, Editora Juruá, 2012.

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Published

2016-09-14

Issue

Vol. 10 No. 19 (2016): Volume X - Nº 19, 2nd semester/2016

Section

Social Solidarity Economy: Experiences and subjects

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