Integrating Service Design in Corporate Architecture

a Holistic Approach to User-Centric Workspaces

Authors

  • Mariane Unanue UFJF
  • Gicele Brittes PROAC/UFJF
  • Frederico Braida PROAC/UFJF
  • Rafael Noronha FAU/UFJF

DOI:

https://doi.org/10.4013/sdrj.2024.172.03.

Abstract

Service Design is an interdisciplinary approach that structures all aspects of a service—people, communication, and infrastructure—making it more useful, desirable, and effective for users and providers alike. This article explores how Service Design principles can be integrated into corporate architecture, focusing on creating user-centered workspaces. Through a literature review and a practical workshop conducted with employees at the XXXX, the study demonstrates how Service Design tools can contribute to corporate workspace design by fostering user engagement and improving workflow, communication, and spatial functionality. The findings suggest that incorporating Service Design early in the architectural process enriches the design outcome by aligning spatial design with organizational objectives, employee needs, and service quality improvements.

Author Biographies

Gicele Brittes, PROAC/UFJF

Programa de Pós-graduação em Ambiente Construído

Universidade Federal de Juiz de Fora

Rafael Noronha, FAU/UFJF

Faculdade de Arquitetura e Urbanismo

Universidade Federal de Juiz de Fora

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Published

2026-04-24

Issue

Section

Articles