A possibilidade da Comunicação: articulações entre Bergson e Bachelard na Nova Teoria da Comunicação

Abstract

Ciro Marcondes Filho (*1948 - †2020) carried out the enterprise of understanding Communication in its majority, as Science, and laid the foundations of the New Theory of Communication (NTC), which, in turn, is based on metaphoric epistemology . Assuming communication as a rare phenomenon, which is impossible to be captured by traditional scientific methods, the metapore - NTC research procedure - frees the researcher to experience what is not a phenomenon of rationalization, but of intuition, of sensitive apprehension; Communicational event. This article presents two philosophical principles on which metaphoric epistemology is based, namely - the duration in Bergson and the instant in Bachelard, so that we can then explain how the articulation between them takes place within the scope of the NTC.