The competition for places among the printed media as revealed in self-referential discourse.
DOI:
https://doi.org/10.4013/931Abstract
In the light of the context of mediatization, them article attempts to identify the places disputed by the printed media of Santa Maria, state of Rio Grande do Sul, by examining the
strategies of production of meaning in the self-referential discourse of the newspapers, A Razão and Diário de Santa Maria during the municipal electoral campaign in 2008. For that purpose, it uses the French Discourse Analysis as a theoretical and methodological reference. On the basis of this analysis, the authors found that by using self-referential strategies the newspapers compete for the position of legitimate enunciators in mediatized society and that the changes in society lead to a transformation of the enunciator’s place in journalism. Thus, the article points to the need for rethinking this self-referential logic of present journalism so that the latter assumes the role of a democratic agent in the mediatized public space.
Key words: mediatization, production of meaning, self-referential discursive strategies.
Downloads
Issue
Section
License
I grant the journal Fronteiras - estudos midiáticos the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).
I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.
I also agree that the manuscript will be submitted according to the journal’s publication rules described above.
