From Latin Americans to Latinos: Spanish-language television in the United States and its audiences

Authors

  • John Sinclair

Abstract

This paper will outline the diversity amongst the peoples of Spanish-speaking origin in the US, and examine how, even in spite of their various efforts to forge cultural identities on their own terms, the institutions of government, media and marketing have ascribed to these various peoples a common cultural identity for them to assume within the mainstream. On the other hand, by reference to the Spanish-language television industry in particular, the paper also offers a case study in how institutions are having to adapt to the pressures they face in an era of increased cultural diversity within the nation-state and movement of peoples across its borders.

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Published

2021-06-07

Issue

Vol. 6 No. 1 (2004): January/June

Section

Articles

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