Semiotic views on visual communication: visual signs studies in advertising
DOI:
https://doi.org/10.4013/5396Abstract
This article presents the results of the research Semiotic Views on visual communication, that intends to identify the theoretical and analytical methods used by Brazilian researchers in the examination of visual signs in advertising. The delimitation of the corpus comprehends the observation of papers presented in national and international congresses from 2003 to 2006. The research selected congresses with workgroups in the field of semiotics and considered relevant for the communication graduate programs in Brazil: ABES, ALAIC, INTERCOM, and COMPÓS.
Keywords: applied semiotics, visual sign, advertising.Downloads
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