Google's silent communication about 2630/20 Bill:

discursive mediatization against the regulation of information dissemination in the digital environment

Abstract

How 2630 Bill can make your internet worse ("Como o PL 2630 pode piorar a sua internet") is the title of one of the branded content advertisements produced and broadcast by Google in 2023, in the media landscape of the socio-political discussion of 2630/20 Bill (PL 2630/20). In this context, the article aims to understand if/how the circulation of discourse, apparently without financial pretension, combined with the monopoly of power and technological dominance, could silently constitute subterfuges for the legitimization of the corporation's market interests. The aim was to identify the effects of meaning present in the advertising campaign against the Bill, based on a discursive analysis — based on the French Line — of the ad about the Fake News Bill inserted on the search engine's homepage. It became clear that, in articulating the dynamics of production and circulation of content related to the issue of regulation, there was use of textual strategies characteristic of disinformation, as well as the circumscription of the Bill in a Discursive Formation that presupposes legislative subservience to the interests of business conglomerates.