Fandom and online reading clubs:

an analysis of the media competence of readers in the “Hogwarts, Mil Histórias” project

Authors

  • Vanessa Martins Universidade Federal de Juiz de Fora
  • Victor Menezes Universidade Estadual de Campinas

DOI:

https://doi.org/10.4013/fem.2023.251.06

Abstract

Throughout history, reading clubs have had different purposes for members and their meetings have migrated from large salons to cyberspace (Rehberg Sedo, 2003; 2011, Fuller; Rehberg Sedo, 2013). Presenting characteristics that take into account the environments and interests of the subjects involved, they find space for their dissemination in the digital environment. Thus, this paper aims to analyze the media competence of Harry Potter fans and readers who participated in the first season of the online reading club “Hogwarts, Mil Histórias”, a project developed during the COVID-19 pandemic. Media competence is intended to assist in the development of citizens in their social and cultural commitment (Ferrés and Piscitelli, 2015). To do so, a questionnaire was applied to ten volunteer participants of the club, analyzing the dimensions of media competence that are in operation in interactional environments, based on the theoretical-methodological proposal of Ferrés and Piscitelli (2015). It is concluded that technical skills are not a problem for readers who participated in the research, but the understanding of the wide range that encompasses media productions and its effects needs further development.

Author Biographies

Vanessa Martins, Universidade Federal de Juiz de Fora

Doutoranda e Mestra em Comunicação pelo Programa de Pós-graduação em Comunicação da Universidade Federal de Juiz de Fora (PPGCOM/UFJF). É integrante do grupo de pesquisa “Narrativas Midiáticas e Dialogias” (CNPq/UFJF) e bolsista de Pós-graduação (CAPES). vanessacoutinhomartins@gmail.com 

Victor Menezes, Universidade Estadual de Campinas

Doutorando em Gerontologia pela Universidade Estadual de Campinas (UNICAMP). Historiador e Mestre em História Cultural também pela Universidade Estadual de Campinas (UNICAMP). Atua como instrutor no Programa UniversIDADE da UNICAMP, projeto de extensão voltado para pessoas da meia e terceira idade. henrique.menezes92@gmail.com

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Published

2023-06-21

Issue

Vol. 25 No. 1 (2023): Janeiro/Abril

Section

Articles

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