Hybrid narratives about the health in a British and in a Brazilian TV program

Authors

  • Amanda Souza de Miranda UFSC e Bom Jesus/Ielusc

DOI:

https://doi.org/10.4013/ver.2018.32.81.05

Abstract

This paper studies five episodes of a TV show broadcasted on BBC, in England, and on Rede Globo, in Brazil, whose topics are about health, to understand how the medical and scientific language is rewritten to a popular language. The narrative analysis helps us identify characteristics which approximate texts about health in a melodramatic way, with characters, stories, and symbols that transform the authority of the medical gaze in a hybrid product, able to compose cultural repertories and to participate as a co-author in a process of caring. This process promotes a hybridization of knowledge in the space of news production, in a dialectical game between normalization and emancipation.

Keywords: health news, popular, narratives, melodrama.

Author Biography

Amanda Souza de Miranda, UFSC e Bom Jesus/Ielusc

Doutoranda no Programa de Pós-Graduação em Jornalismo da Universidade Federal de Santa Catarina (UFSC) e professora do curso de Jornalismo do Bom Jesus-Ielusc. Mestre em Educação Científica e Tecnológica.

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Published

2018-11-30

Issue

Vol. 32 No. 81 (2018)

Section

Articles

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