Political coverage and opinion polls: An approach to forming meaning in journalism

Authors

  • Eduardo Luiz Correia Universidade Municipal de São Caetano do Sul e FiamFaam Centro Universitário

DOI:

https://doi.org/10.4013/ver.2018.32.81.03

Abstract

This article aims to discuss the interrelation and formation of narrative meanings between journalistic coverage and opinion polls made available by the press. Based on polls conducted by Datafolha, and compared to news from the Folha de São Paulo, this reflection problematizes the content of the reports with the topics from Datafolha in order to verify the convergence, or lack of, between the content of the materials and the results of the communication medium polls.

Keywords: public opinion, survey research, agenda setting, Folha de São Paulo, Datafolha.

Author Biography

Eduardo Luiz Correia, Universidade Municipal de São Caetano do Sul e FiamFaam Centro Universitário

Formando em Jornalismo pela Metodista, de São Bernardo, e História, pela USP. Especialista e mestre pela ECA-USP e doutor em jornalismo pela UnB.

Downloads

Published

2018-11-30

Issue

Vol. 32 No. 81 (2018)

Section

Articles

License

I grant the journal Verso e Reverso the first publication of my article, licensed under Creative Commons Attribution license (which allows sharing of work, recognition of authorship and initial publication in this journal).

I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.

I also agree that the manuscript will be submitted according to the journal’s publication rules described above.