“So I came scourged”: The profane image in mediatic circulation

Authors

  • Alisson Machado Universidade Federal de Santa Maria (UFSM)
  • Marlon Santa Maria Dias Universidade do Vale do Rio dos Sinos (Unisinos)

DOI:

https://doi.org/10.4013/ver.2018.32.80.06

Abstract

In June 2015, the actress and model Viviany Beleboni staged a crucifixion during the LGBT Pride Parade in São Paulo, Brazil. From this empirical situation, the article seeks to reflect on the mediatic circulation of the transvestite body through the divergent reconfigurations of the sacrality and profanity statutes. Understanding the image of Viviany crucified as an incendiary image, we observe how the media event organizes the processes of circulation of the original image and the images produced by the social actors. It is possible to observe two dynamics, two different projects of interpretation: one demarcates the possibility of “making to exist what exists”, which communes with the message of “Christ-transvestite”, and the other seeks to “make not to exist what exists”, interdicting ways of recognizing the precariousness of the lives of Brazilian transvestites and LGBT populations.

Keywords: circulation, image, transvestite.

Author Biographies

Alisson Machado, Universidade Federal de Santa Maria (UFSM)

Doutorando em Comunicação, na Universidade Federal de Santa Maria (UFSM). Bolsista da Capes. Mestre em Comunicação e Bacharel em Comunicação Social, habilitação em Jornalismo, pela mesma instituição.

Marlon Santa Maria Dias, Universidade do Vale do Rio dos Sinos (Unisinos)

Doutorando em Ciências da Comunicação, na Universidade do Vale do Rio dos Sinos (Unisinos). Bolsista da Capes. Mestre em Comunicação e Bacharel em Comunicação Social, habilitação em Jornalismo, pela Universidade Federal de Santa Maria (UFSM).

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Published

2018-08-27

Issue

Vol. 32 No. 80 (2018)

Section

Articles

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