Interactive TV: new relation between broadcasters and viewers

Authors

  • Rosalia Dors Pontifícia Universidade Católica PUCRS

Abstract

The interactivity on Internet establishes a new relation between broadcasters and viewers as well as cooperates for the origin of a new medium. Interactive TV indicates the potencial changes on television when it becomes digital. This paper aims at discussing the meaning of interactivity and also proposes a method of analysis. For that matter, we will be analyzing the edition of September, 5°, 2005 of Jornal Interativo, accesible on the website of allTV. We will evaluate the degree of participation of the public throughout Jornal Interativo. We will also identify weather or not the anchorman uses opinions of viewers in his speech and what kind of opinions those are.

Issue

Vol. 21 No. 47: Year XXI - 2007/2

Section

Articles

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