Understanding fashion complexity through a systemic data approach
Nowadays, the role played by fashion industry in contributing to degradation of natural systems is increasingly acknowledged. Acting in terms of information flow from a systemic perspective does not represent a parametric adjustment, nor a reinforcement or a weakening of an existing cycle. It is the generation of a new cycle, that of information, in a place where it was not previously given, therefore inducing a different behavior in people. The structure of information flows can be an effective leverage point in the fashion system, if information is delivered where it was not before, causing people to change behavior. Adding or restoring information, in a fashion system where the information circulating is sometimes not linked to an ethical and social value, can therefore represent a powerful intervention, usually easier and cheaper than reconstructing physical infrastructures.
The ambition of this paper is to offer a perspective that faces this complexity and align fashion with sustainability values through insights gained from data.
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