Strategic design: where are we now? Reflection around the foundations of a recent discipline
Abstract
The term Strategic Design is increasingly adopted in order to define approaches and methods to develop research and projects at a company or academic level. What do we mean when we say Strategic Design? After more than a decade of reflections, teaching and professional activities around this topic, the foundations of the discipline are established. Basically, we assert that Strategic Design is about conferring to social and market bodies a system of rules, beliefs, values and tools to deal with the external environment, thus being able to evolve (and so to survive successfully) as well as maintaining and developing one’s own identity. And, in doing so, influencing and changing the environment too. This paper intends to present a theoretical analysis of Strategic Design by pointing out some of the key points of this discipline, moving from the recent reflections and developments within the Italian and the international scientific community.
Keywords: strategy, service design, sustainability.Downloads
Published
Issue
Section
License
I grant the Strategic Design Research Journal the first publication of my article, licensed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0), which permits reproduction, adaptation, and distribution provided the original author and source are credited.
I confirm that my article is not being submitted to another publication and has not been published in its entirely on another journal. I take full responsibility for its originality and I will also claim responsibility for charges from claims by third parties concerning the authorship of the article.
I also agree that the manuscript will be submitted according to the journal’s publication rules described above.
