Design Center: A market oriented inovation structure
Abstract
Several organizations consider the structuring of a Design Center as an alternative to generate innovations continuously, consistent with its identity and brand image. This article proposes a discussion on this subject, initially presenting structures of Design Centers of territories and businesses, resulting from research on secondary data sources. It analyzes the critical dimensions for structuring a Design Center based on the literature in areas such as design, marketing, strategy and project management. From this, we present a method for implementing the Design Center adopted by two institutions with expertise in the area. As a result, there are elements for analysis and discussion about the relationship between structures of Design Centers and organizational context.
Key words: design center, innovation, organizational structure, strategy.Downloads
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