The ecology of innovation and the role of Strategic Design

Authors

  • Heloisa Tavares de Moura
  • Isabel Krumholz Adler

Abstract

In the competitive global market, innovation is not only a condition to differentiation, but to survival. Creating continuous innovations, however, is a challenge, and requires a structuring process and a supportive ecosystem, capable of integrating innovation from the firm’s strategy to the commercialization of solutions in the market. In this way, Strategic Design offers a path to orchestrate the tangible and intangible elements that are necessary to support innovation – whether incremental or radical. This article discusses the ecology of innovation and the central role of Strategic Design in this process.

Key words: ecology of innovation, innovation culture, strategic design.

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Published

2021-06-17

Issue

Vol. 4 No. 3 (2011): Sep/Dec

Section

Articles

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