Printed Amazon: the Creation in Surface Design from Cultural References

Authors

DOI:

https://doi.org/10.4013/sdrj.2023.163.03

Abstract

The research investigates the use of cultural references, with the choice of certain signs, in the creation of textile prints, intending to value cultures, identities, and territories, as well as in the search for original and creative results for surface design products, and can contribute to the rescue of collective memories, feelings of belonging and affection. To this end, a case study of two prints from the Amazon-themed collection O Coração é o Norte, from the fashion brand Farm Rio, is presented, analyzed from the model proposed by Joly and adapted by Santos. This model allowed a systematic investigation of the meanings of the constitutive elements of the prints, separated by the plastic, iconic, and linguistic axes, analyzed separately and then together, to find a synthesis, and finally, to analyze and confirm that the communication of the prints represents the Amazonian culture.

Author Biographies

Regina Lúcia Coimbra Moreira, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)

Mestranda do programa de Pós-Graduação em Têxtil e Moda, da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP).

João Paulo Pereira Marcicano, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo

Professor associado da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP).

Maria Sílvia Barros de Held, Universidade de São Paulo

Professora associada da da Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP) e pesquisadora do Centro de Investigação em Arquitetura, Urbanismo e Design da Faculdade de Arquitetura da Universidade de Lisboa (Ciaud/FA/ULisboa).

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Published

2025-07-15

Issue

Vol. 16 No. 3 (2023): Sep/Dec

Section

Articles

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