Small and Medium-sized Enterprises Approach to Design Management


  • Jan Kramoliš Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics: Zlín, Czech Republic
  • Eva Šviráková Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Theorethical Studies: Zlín, Czech Republic



This paper considers Small and Medium-sized Enterprises (SMEs) and Design Management. More precisely the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues are transformed into research questions. These research questions are further evaluated into several hypotheses, which were statistical tested. The results suggest that (as presumably expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across the size of companies, with regard to B2B/B2C/B2G. The limitation of research results is seen mainly on a limited number of samples coming only from the Czech economy. The research did not in depth identify the precisely the term "business prosperity". Sometimes prosperity is labeled by increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results on other economies similar to the Czech Republic.