How the Design Leadership and Strategic Design Drive New Value in Enterprises and Organizations


  • Ying-Yi Hsieh National Taipei University of Technology, Department for College of Design, Doctoral Program in Design: Taipei, Taiwan
  • Chun-Ching Chen National Taipei University of Technology, Department of Interaction Design: Taipei, Taiwan
  • Wen-Yin Chen National Taipei University of Technology, Department of Industrial Design: Taipei, Taiwan



Today's design has shifted from the original primary pursuit of appearance and function to processes and systems, creating new meanings for corporate strategies, products and services. Nowadays, enterprises are increasingly paying attention to the power of design, and regard design as the main innovation method and incorporate it into the organizations. Design began to be considered a key role at the top of large organizations. Although people recognize that design can bring good effects to enterprises and organizations, and there is growing interest in cultivating design thinking, what are the leaders who can lead enterprises, organizations and have design thinking? Their characteristics and how to formulate and plan strategic design still not fully elucidated. Therefore, this research uses related theories to understand the way of thinking and characteristics of design leaders, only in this way we formulate good strategic design for enterprises and organizations, and become an indispensable and important help in today rapidly changing world.