Fashion journalism made in Brazil: Characteristics of the practice

Authors

  • Ana Marta Moreira Flores Universidade Federal de Santa Cataria (UFSC)/ doutoranda no Programa de Pós-Graduação em Jornalismo (POSJOR)

DOI:

https://doi.org/10.4013/fem.2018.201.04

Abstract

Understanding fashion journalism by associating the natures of journalism and fashion is one of the proposals of this article, as well as punctuating elementary particularities of the practice. We start from a theoretical discussion with the characteristics to define the science of the newspapers coined by Otto Groth and Luiz Beltrão, approaching them to the studies in fashion with the support of the work of Gilles Lipovetsky and Lars Svendsen. Then, we discern journalism about fashion from fashion journalism and present some typologies of this journalistic content: (i) trend, (ii) service, (iii) behavior (Joffily, 1991), and (iv) celebrities (Hinerasky, 2006; Flores, 2008). Finally, we list four essential characteristics of fashion journalism in Brazil: (i) Supremacy of the image, (ii) Reference text, (iii) Foreignism and Neologism, and, finally, (iv) Interpretation and Opinion. The proposal is an essay to define the practice and contribute to future studies in the area.

Keywords: fashion journalism, journalism about fashion, journalism studies.

Author Biography

Ana Marta Moreira Flores, Universidade Federal de Santa Cataria (UFSC)/ doutoranda no Programa de Pós-Graduação em Jornalismo (POSJOR)

Doutoranda e mestre pelo Programa de Pós-Graduação em Jornalismo (POSJOR) da Universidade Federal de Santa Catarina (UFSC) e jornalista pelo Centro Universitário Franciscano (Unifra). Pesquisa jornalismo de moda no contexto convergente e atualmente investiga as técnicas de trend research e Coolhunting aplicadas ao consumo no jornalismo. Contato: flores.ana@posgrad.ufsc.br

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Published

2018-06-21

Issue

Vol. 20 No. 1 (2018): January/April

Section

Articles

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