My neighborhood on TV: A semblance of community communication in conventional media

Authors

  • Caio César Mota Magalhães Universidade Federal do Ceará
  • Marcia Vidal Nunes Universidade Federal do Ceará - ufc

DOI:

https://doi.org/10.4013/fem.2015.171.09

Abstract

An increasing number of television news programs are appropriating category “community communication” to define their productions. From 2009 to 2011, My Neighborhood on TV was on air, on TV Globo affiliate in Ceará, TV Verdes Mares, a clear example of this kind of appropriation from the CETV newscast. By highlighting various neighborhoods of Fortaleza, the project tried to incorporate features of communitarian communication in its line of approach, from a closer relationship with the audience and from an attendance policy solving everyday problems through mediation between people and government. This article examines whether this “”communitarianism” is in fact present on the CETV and seeks to understand the reasons and the political and social consequences of this mediation and these changes in CETV’s line of approach towards society.

Keywords: community communication, mediation, power.

Author Biographies

Caio César Mota Magalhães, Universidade Federal do Ceará

Mestrando do Programa de Pós-Graduação em Comunicação da UFC

Marcia Vidal Nunes, Universidade Federal do Ceará - ufc

Professora do Programa de Pós-Graduação em Comunicação

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Published

2015-02-25

Issue

Vol. 17 No. 1 (2015): January/April

Section

Articles

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