Media, politics and ideology
Abstract
This paper aims to propose a methodological alternative to rethink the persuasive eficacy of general media discourses, focusing those on politics, starting from a problematization of the neutral and negative acceptions of the concept “ideology”, within the marxian paradigm, pointed by Jorge Larrain in an article where he polemizes with Stuart Hall.
Key words: ideology, cultural industry, discourses, politics, hegemony.Downloads
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