Advertising reception and consume pratices

Abstract

This article presents a fragment of reflections that constitute the epistemic fundamentals of our investigation about advertising enunciation in reception. The main purpose is to demonstrate the production of meaning as a common criterion in reception process and in consume practices. Considering our specific theoretical point of view, we aim at identifying the differences between two moments of reception and consume practices as well the meeting points that connect those moments.

Keywords: production of meaning, advertising reception, consume practices.