Autonetnography and online insertion: The role of the insider in subcultural communicational practices of the Web
DOI:
https://doi.org/10.4013/5037Abstract
The present paper introduces the concept of autonetnography as one of the levels that indicates proximity in the relations between the researcher and the informants observed on the digital community. From this theoretical framework, used as the basis of analysis of the virtual ethnography, the role of the insider is discussed towards an analysis of his/her online “entrée”. Through a participative observation of the communicational processes and the sociability of the participants of the “electro-industrial” scene some uses, appropriations and consume of Information and Communications Technologies (ICT) used on the social network sites are emphasized. Besides a conceptual discussion of autonetnography, this paper also revises the methodological procedures of the netnographic analysis, describing some of its applications. It also proposes the exercise of a subjective-point-of-view narrative as a possibility of suitable scientific writing to the analysis of the Web communication practices.
Key words: cyberculture, methodology, autonetnography.Downloads
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