Stay tuned with next pages! Orality effects in print journalism: The case of newspaper supplement Kzuka na Zero

Abstract

This study focuses on orality marks that permeate the print journalism by and for the youth. From this perspective, we analyze the “Kzuka na Zero”, a periodical publication of the Brazilian-Gaucho newspaper Zero Hora, trying to observe the similarities and differences between classical journalistic texts and the text presented in the supplement under review. Aiming to accomplish such an objective, we have drawn the methodological path, taking into account discursive and lexical levels and, occasionally, some element of the phonetic level. We have observed that the language used in the “Kzuka na Zero” presents features of the “magazine style”, by following the tendency of the contemporaneous journalism concerning the idea of conquering more readers, especially youth. The marks of orality found seek therefore to establish a kind of partnership with potential target readers. In sum, the “Kzuka na Zero” adapts, releases itself from traditional rules and standardization, maintaining, however, the essential feature of the journalistic text, that is, the informative character.

Keywords: print journalism, orality marks, “caderno Kzuka na Zero”.