A heterogeneidade constitutiva e o ethos no editorial português
Abstract
This article aims at presenting the analytical results regarding editorials of two dominant Portuguese newspapers: Público and Diário de Notícias, having in mind some concepts such as types of discourse and genders (Bronckart, 1997), ethos and discoursive “scenography”, developed by Maingueneau (1999). Defending the idea that an editorial is a gender composed of an argumentative organization and a persuasive function, the referred analysis tries to observe, through linguistic expressions and/or textual linguistic procedures, the relationship between the types of discourse presented by Bronckart and the construction of multiple ethè. The study provides some evidence of the ethos heterogeneity in the analyzed editorials of both newspapers.
Key words: ethos, socio-discoursive interactionism, scenography, argumentation, rhetoric, gender, types of discourse.Downloads
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