Tecnodiscurso, interatividade e suporte na mídia Instagram

Abstract

This paper analyzes the relations between technodiscourse, interactivity and support in Instagram in a theoretical confluence between Digital Discourse Analysis (Paveau, 2017), Communication Sciences (Jensen, 1998; Kiousis, 2002) and Textual Linguistics (Marcuschi, 2003, XXX, 2013). In this sense, we seek to investigate how the six characteristics of technodiscourse reveals themselves in stories from the Instagram profile of the Portuguese newspaper Correio da Manhã and the Brazilian newspaper Diário Catarinense. We summoned the notion of interactivity to investigate what relationship can be established between the characteristics of the technodiscourse and the variables that compose interactivity, namely responsiveness, synchronicity and content control. In this investigation, we verified that the composition, delinearization, augmentation and relationality of technodiscourse relate directly to the levels of responsiveness and content control of interaction, thus increasing the degree of engagement of interlocutors in an online digital environment. We also found that the levels of interactivity vary in function of the type of support through which Instagram media is accessed, so as to modify the levels of interactivity, especially with regard to the possibilities of content control and responsiveness of the interaction. This research sought to show the relevance of the observation of the characteristics of technodiscourse combined with the investigation of the variables of interaction and support in the construction of meanings of Instagram stories. With this contribution, we seek to expand the studies that relate technodiscourse to modes of interaction in online digital environment.

Keywords: Technodiscourse; Interactivity; Support.