A escritovisualidade tecnográfica da revista Pesquisa Fapesp no Instagram

Authors

  • Juliana Alles de Camargo de Souza Universidade do Vale do Rio dos Sinos (UNISINOS)

DOI:

https://doi.org/10.4013/cld.2021.193.04

Abstract

Abstract: Instagram, a digital ecosystem, presents an image along with short texts, connected to other virtual territories, and searches for clicks, which shows facts/events/related knowledge. In this ecosystem, the Pesquisa FAPESP magazine, whose images enter the readwriting path articulated with brief verbal texts, offers news about events and scientists or simplifies explanations about scientific phenomena discovered or investigated. Verbal, visual, and technological texts are digitally linked to the printed magazine, whose previous monthly copies can be visited. In this context, this study aims to characterize the digital technological manifestation in the use of verbal-visual language, verifying how this discursive composite produces meaning. To do so, 3 Instagram posts from the Pesquisa FAPESP magazine are qualitatively observed, focusing on the plurisemioticity of the enunciation on Instagram and on technological characteristics, according to studies on Digital Discourse by Paveau (2015, 2016, 2019, 2020) and epistemological topics by Lemos and Di Felice (2014) on information networks. The meaning constructed plastically is verified, in the light of the syncretism of the Plastic Semiotics by Greimas (2008) and Floch (2001). It is possible to affirm that this readwriting can motivate interests and knowledge, as well as it can integrate opportunities for technological, scientific, verbal, and visual literacies.

 

Keywords: Plurisemioticity; Technographs; Pesquisa FAPESP magazine on Instagram.

Author Biography

Juliana Alles de Camargo de Souza, Universidade do Vale do Rio dos Sinos (UNISINOS)

Doutora em Linguística Aplicada pela Universidade do Vale do Rio dos Sinos - UNISINOS; professora da Graduação e colaboradora do Grupo de Pesquisa Comunicação da Ciência, Estudos Linguístico-Discursivos e Letramento Científico – CCELD.   

 

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Published

2021-12-07

How to Cite

Souza, J. A. de C. de. (2021). A escritovisualidade tecnográfica da revista Pesquisa Fapesp no Instagram . Calidoscópio, 19(3), 345–357. https://doi.org/10.4013/cld.2021.193.04

Issue

Vol. 19 No. 3 (2021): Setembro/Novembro

Section

Articles

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