The relationship between Strategic Design and Metadesign as defined by the levels of knowledge of design

Ione Maria Ghislene Bentz, Carlo Franzato


The literature offers various interpretations for the concept of metadesign, expressing the richness of such a theme. These interpretations are frequently elaborated using the pioneer work of Andries van Onck. The authors suggest that the characteristic levels of scientific language make it possible to understand the concept. Thus, using the theoretical principles of structural linguistic and strategic design, this article aims at identifying the design levels and defining that of metadesign. To achieve such a goal, the method proceeds by describing the levels of scientific language proposed by Greimas, deriving the levels of design by symmetry, and, finally, defining the level of metadesign and the processes of displacement from and to such a level.

Keywords: metadesign, levels of knowledge, structural linguistic design, strategic design, principle of displacement.

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