Linked projects in the Design synthesis and evaluation area at Universidad Iberoamericana in Mexico City: Study cases

Patricia Hernández Navarro, Gloria Angélica Martínez de la Peña


This paper objective is to present, socialize and share an experience in teaching – learning in the graphic design curriculum at the Universidad Iberoamericana. It centers in three linked project (PV) aimed at solving some design needs of real institutions by means of the techniques taught in Design VI course (Global Image: Identity and Signalectics). The first two agencies: Mexican Confederation of Organizations in Favor of Intellectually Disabled People, A.C. (CONFE) and Exceptional People, A.C. (GE) prepare intellectually disabled people to engage in a job, while the project for the third one, Vasconcelos Library (BV) that has the largest store of books in braille in Mexico City, will focus on the necessities of visually impaired persons. General purposes of these projects were to specifically design the global image for GE as well as apply to the three institutions, CONFE, GE and BV, the expressive iconicity’s values required by signalectic designs within our society’s cultural context through a signage system.

Key words: graphic design, linked projects, synthesis and evaluation area, disabled people.

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Esta obra está licenciada com uma Licença Creative Commons Atribuição 4.0 Internacional [atualizada em 11/11/2016]

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