Questões Transversais

Muletas e as Epistemologias da Midiatização

João Damásio da Silva Neto — 2025-12-30

Once again, Barthes?

Giovandro Marcus Ferreira — 2025-12-27

We begin by articulating Roland Barthes's career and discourse, highlighting aspects of his thinking that can contribute to current communication studies. . By articulating with the contemporary context marked above all by the dictates of consumption, viralization and automation, this article revisits some Barthesian issues that are fruitful for thinking about
contemporaneity, such as the death of the author, the media event and the myth. We work on these concepts in light of current trends around the digitalization of culture and some of its main aspects: multiplication of transmitters, digital social networks and Artificial Intelligence tools. Barthes's work called for multiple investigative changes and points to paradigm shifts, always confronting the status quo of scientific practice and the political and cultural hegemony of his time.

Notes on the mediatized narrator

Demétrio de Azeredo Soster — 2025-12-27

The article updates reflections around the concept of mediatized narrator. The central hypothesis is that the processuality of mediatization, by affecting narratives, also ends up interfering in their discursive structure. It thus causes the emergence of what we call the mediatized narrator, which succeeds, in evolutionary terms, the modern narrator, by Benjamin (2012), and the post-modern narrator, by Santiago (2002). The approach is typological, linked to the essential nature of the narrative extract, and topological, related to the situational place in which the mediatized narrator is found. Methodologically, with Ferreira (2013), we propose to overcome the epistemology of “separate objects” and seek deeper layers of meaning. The reflection will be illustrated with an analysis of the YouTube programs “Buenas Ideales” and “Porta dos Fundos”.

Intersectionality in the press

Cíntia Moreira Gomes — 2025-12-27

Brazilian journalism still reflects a cisheteronormative, masculinist and white structure, which manifests itself in the composition of newsrooms and in the discourses produced. Based on the concept of intersectionality (CRENSHAW, 2002), this article analyzes data from the surveys Perfil Racial da Imprensa Brasileira and Perfil do Jornalista Brasileiro, identifying the under-representation of black and LGBTQIA+ journalists. The research uses the technique of content analysis (BARDIN, 1997) to examine how these studies map diversity in the profession. The work aims to contribute to gender and race studies in journalism and to help diagnose the professional field, which could serve as a warning to unions and companies in the journalistic field.

Mediatization and post-mortem stoning

Alexandro Chagas Florentino — 2025-12-27

From the perspective of mediatization as a phenomenon linked to power, cultural hege-mony, and symbolic domination, this article seeks to understand the process of perpetu-ating structures of violence, stereotyping, and racism that permeate Brazilian society, considering the media as a mechanism that not only reflects but also reinforces and natu-ralizes social
inequalities, perpetuating the dehumanization of Black and poor bodies. To this end, the study aims to articulate concepts such as mediatic bios by Muniz Sodré and alienation in everyday life by Ágnes Heller with the historical process of constructing racist ideologies, culminating in what we call post-mortem stoning — that is, the death (in the media) of the reputations of victims of police lethality.

The image in circulation

Marco Antônio de Oliveira Tessarotto — 2025-12-27

This study is based on a corpus of news taken from the UOL and G1 portals, collected through Google, to analyze how these digital media dealt with two episodes: the drought and forest fires in Brazil (August 2024) and the fires in California, in the United States (January 2025). The Brazilian event is examined considering the tendency to trivialize the fact (Mouillaud, 2002). The research seeks to understand how the digital media technically framed the images linked to the events and, through an inferential analysis, describe the phenomenon of drought. When incorporated into the media circulation (Braga, 2012), the drought can be reinterpreted by reframing the event, within a context of differentiation (Fausto Neto, 2018).

Mediatization and visibility process

Milena Carolina de Almeida — 2025-12-27

On February 20, 2025, the Federal Government announced the suspension of new subsidized loan contracts under the 2024/25 Plano Safra, triggering immediate reactions from agribusiness stakeholders. This paper analyzes the communication strategies adopted by the Ministry of Agriculture and Livestock, the agency responsible for mediating between the government and agricultural sector actors, in response to the funding suspension. The Ministry's digital communication channels were examined using Content Analysis methodology. The findings show that the news framing strategies reflect the influence of the mediatization process on institutional actions, and that the interplay between visibility and invisibility demonstrates the agency's recognition and appropriation of media dynamics.

Between humans and machines

Jullena Normando — 2025-12-27

This article presents a metatheoretical analysis of how artificial intelligence and platform algorithms reconfigure meaning-making and the circulation of knowledge in a mediatized society. Drawing on authors such as Ferrara, Braga, Gillespie, Luhmann, and Fourcade, it argues that algorithms act as symbolic and classificatory devices shaping visibility, relevance, and regimes of truth in digital environments. The discussion also addresses the limits of communication with non-human systems, the effects of algorithmic rationality on meaning production, and the tensions between technical predictability and communicational invention. In conclusion, it suggests that recognizing these tensions offers a way to critically understand the impact of AI on contemporary communication.

Challenges and opportunities for the development of digital communication in Mozambique

Júnior Rafael — 2025-12-27

The article examines the evolution of digital communication in Mozambique and the impact of emerging technologies — Artificial Intelligence, blockchain, and immersive applications — on the communication ecosystem. The literature review highlights tensions between technological innovation and structural limitations, such as unequal access, low digital literacy, and institutional weaknesses. Findings show that digitalization combines platform expansion, local cultural practices, and dependence on global infrastructures. It is concluded that the transformative potential of these technologies depends on the coordination of infrastructure, capacity building, regulation, and local cultural production, making digital
communication a strategic dimension for sustainable development in the Mozambican context

Building and analyzing the corpus in the study of platform phenomena

Santiago Videla — 2025-12-27

This paper aims to discuss the problem of corpus construction and data collection for analysis in the study of platform-related phenomena, particularly those connected to aspects of musical life. To this end, it proposes to explore the boundaries and intersections between the semiotics of mediatization, digital ethnography, and data science.