Questões Transversais

Sensitive cartography in communication

Jussia Ventura — 2024-01-10

This article aims to build a Sensitive Cartography as a methodological proposal for Social Communication. We seek to develop a method that maps the points of contact, of interaction, with the objective of analyzing what promotes affection between an audience and a media product. For this, we rely on phenomenology, its methodological techniques and categories of analysis, defining here two categories to undertake the analysis: temporality and cooperation; since both are related in order to shape interactions and relationships. The proposed methodology makes reference to the rhizomatic principles of Deleuze and Guattari (2007), but anchored in the cartography proposed by Martín-Barbero (2002), which has fluidity as a characteristic

Reflections on cartography from the researcher-phenomenon

Bruno Guimarães Martins — 2024-01-10

In this article, we explore a narrative that privileges the “I” of the phenomenon researcher as a starting point – whose experiences are disorganized and reorganized as he walks through a small previously chosen stretch of the urban space of Ouro Preto (MG/Brazil). Faced with such a frame of experience, a cartography that induces and sustains their reports is imposed, and composes the methodology together with a theoretical path that is based on the field of communication, but that also triggers readings from other disciplines, such as anthropology, history and literature. This makes us raise analytical reflections on the appearance of the cartographic gesture in autoethnographic writing, which allows placing the reader the reader in a social fabric whose realities, sometimes described and sometimes imagined, are as changeable as those who move through the aforementioned urban space.

Thinking on cartographies in a research between communication, art, and the city

Danielle Marcia Hachmann de Lacerda da Gama — 2024-01-10

In this paper I weave reflections on perspectives that have been guiding my thesis research in Communication about (with) street artists in Rio de Janeiro. The focus in their practices proposes to think of them as producers of potent, albeit ephemeral, metamorphoses in urban space. I base myself on cartographic perspectives, allied to a sociology of everyday life, to act and reflect about the field, in order to follow the actors in their street knowledge. It’s possible to notice that street artists develop an affective and sensible knowledge acquired in their journeys and performances in the city, in order to intervene and convoke their audiences, in moments of “being together with” (MAFFESOLI, 1988). I believe that this knowledge can also be useful and guide the paths of the cartographer

Journalistic cartography

Antônio Heleno C Laranjeira — 2024-01-10

This article addresses “journalistic cartographies” as an interfield of studies starting from the Geographies of Communication and the Geocommunications, whose epistemological and methodological assumptions mobilize Communication and Journalism knowledge. Initially, we briefly present the process of transformation of cartography under the impact of so-called geotechnologies and digital platforms. Next, the trajectory of the (still unfinished) concept of “journalistic cartography” is reconstructed, based on an exploratory search for the term in four languages, which reveals the protagonism of geographers to the detriment of Communication and Journalism researchers. Finally, we propose a discussion about the relationship between media maps and communicative effectiveness and journalistic ethics, taking “geojournalism” inaugurated by the InfoAmazonia project as paradigmatic. We concluded that a research agenda on cartography is urgently needed from the perspective of Communication and Journalism Studies.

Situated places

Monica Klemz — 2024-01-10

Based on the observation that certain audiovisual works use space as a symptom, witness, or character in history, we present a study of how these places are represented in films. We identified five categories, namely: the Same-Place, the Other-Place, the Non-Place, the Temporary Autonomous Zone (T.A.Z.) or the Transplace. Situated within a given geographic social space, in a region, they point out the possible displacements between these places, their landscapes and the relationships with the borders of these territories, which, when delimited, can be translocated, or transgressed.

The cartographic method on the research about platformized audiovisual strategies by female independent musicians

Belisa Zoehler Giorgis — 2024-01-10

The article presents a discussion about the usage of the cartographic method in a study in development that observes and analyzes the audiovisual strategies by the independent female musicians of Porto Alegre which are composers, singers and play musical instruments, and who released music products during the Covid-19 pandemic. This sight is developed from the perspective of audiovisualities and technoculture, considering gender and intersectionality issues on this unfolding of the audiovisual's platformization process. The usage of the cartographic method, initiated by the flânerie move in a digital environment, has resulted on the corpus’s definition, with the mapping of the artists, their releases, and their videos. On the continuity of the appliance of the method, we organized the collections, procedure that will be followed by the authentication of tendencies, observed as constellations, inside the notion of the cartography with Benjaminian inspiration.

Cartographies and Geopoetics

David Sperling — 2024-01-10

The article approaches the field of cartography from the perspective of geopoetics, conceptually delineating a way of being for critical cartographies as geopoetics of information spatialization. These emerge as devices for makingvisible emerging socio-spatial processes and configurations of more-than-human worlds made invisible by consensual logics. In this sense, recent theoretical frameworks and cartographic practices are woven together to present conceptual and artistic experiments committed to other mappings and ways of seeing the world.

Mapping causes

Arion Fernandes — 2024-01-10

We increasingly see brands taking a stand based on social causes. The theme of diversity and inclusion seems to be the subject of the moment. Our intention is to map the presence of social causes in the contemporary discourses of brands. To this end, based on the theoretical scope of cause advertising and the methodological scope of cartography, we immersed ourselves in the Clube da Criação collection and analyzed the 2022 and 2023 publications, aiming to identify the engagement degree of the advertising brands in relation to the social causes. In the end, we concluded that most advertising campaigns fit into the platform and protagonist levels. The most recurring marker is gender identity; while the least addressed are age and generation.

Becoming-dust/ruin

Fabíola Ballarati Chechetto — 2024-01-10

This work proposes an experiment to analyze the difference between theoretical and empirical translations of cartography of/in communication, analyzing the drift as a suitable methodological strategy to apprehend the intersubjective exchange with its epistemological consequences. “Eu, Villa Adriana” by Luca Vitone is visited at MAC-USP in São Paulo and “Io, Villa Adriana” at MAXXI in Rome, self-portraits printed by climate agents on canvas exposed to the ruins of Villa Adriana, residence of the Roman Emperor Adriano (II century AD). The text develops: 1. Outline: prescriptions, receptions, curatorship, routes; 2. Settings: the drift immunizes the map and creates drift in the territory, and 3. Redesign: re-edition of the map visuality to try to make its differences visible. The cartographic code established by the curatorship is surprising, in a drifting transgression through the imaginary. Drift as an event creates another curatorship that destabilizes cartography as a method, epistemology or empiricism. The possibility of mapping the concept itself changes when experiencing it under the risk of surprise.