Fronteiras - estudos midiáticos

Editorial

2024-11-23T16:12:05-03:00

O Instituto de Cultura Digital (ICD) nasce no Programa de Pós-Graduação de Ciências da Comunicação da Unisinos, pela percepção de alguns pesquisadores, de que o conhecimento produzido por suas atividades científicas extrapola o ambiente acadêmico. Com o objetivo de ampliar as conexões com outros públicos para além da comunidade acadêmica o ICD trabalha para desenvolver sujeitos, coletivos e organizações no âmbito dos desafios da Cultura Digital, a partir das competências de pesquisa instaladas e desenvolvidas nos grupos de pesquisa LIC - Laboratório de Investigação do Ciberacontecimento e TCAv Audiovisualidades da Tecnocultura.

A partir da produção do conhecimento resultado das pesquisas produzidas pelos pesquisadores e pesquisadoras, as ações e projetos do instituto estão inseridas no mercado da indústria criativa e é com os atores que fazem parte desse mercado que o ICD se conecta e dialoga através do trabalho que desenvolve. A ênfase das atividades que são realizadas no ICD está no diagnóstico de cenários e tendências, na capacitação de organizações, coletivos, indivíduos e na construção de soluções de recomendação para processos interacionais que se estabelecem em contextos mediados pelas tecnologias da informação e da comunicação. Dessa forma, o ICD tem atuado para ser um espaço de construção de conhecimento e pesquisa sobre a cultura digital no contexto da indústria criativa.

Migrant technopolitics in dispute: activism and tactical uses of digital platforms

2024-06-05T10:28:20-03:00

The article analyzes results of an exploratory empirical study about uses of digital platforms by migrants residing in Spain. To this end, it starts from a theoretical discussion based on the perspective of technopolitics. Based on seven interviews with men and women of different nationalities who recognize themselves as activists, it was possible to identify a set of tactics in uses of digital platforms to promote actions to fight for migrant rights, resulting, in part, from the perception of the incidence of power relations established by algorithmic logics on these platforms. Among the practices observed as a form of resistance, we highlight the combination or adaptation to the use of platforms according to the type of action, search for alternatives in the face of censorship, promotion of campaigns, preference for platforms considered less toxic or safer, network articulation between collectives, as well as mediation between migrant and anti-racist organizations with organizations defending human rights in the context of digital technologies.

“Memórias que eu não sabia que tinha”

2024-06-20T11:01:16-03:00

The paper discusses the aestheticization of nostalgia in the audiovisuality of lofi hip hop videos on YouTube, based on a exploratory analysis of the aspects present in their sounds, visuals and interactions in the comments field. The method used in the study is the netnography (Amaral et al, 2008; Kozinets, 2014). In the first part of the work, a bibliographical review on the topic of nostalgia is carried out (Ballam-Cross, 2021; Boym, 2001; 2017; Goulart Ribeiro, 2018; Löwy e Sayre, 1993; Niemeyer, 2018; Pickering e Keightley, 2006). Next, a survey, produced on YouTube Data, presents the most popular channels and videos of the genre, and the comments on the most watched video on the platform. The results indicate that the nostalgic imaginary of lofi hip hop is constructed through the purposeful exploration of “technostalgia” (Niemeyer, 2018) by its producers, which involves a lofi ambience and references to elements of pop culture from the 1990s and 2000s, and the comments, in which users share personal stories and memories, evoked by the sounds and images.

Plataformização do telejornalismo

2024-05-07T14:42:56-03:00

This study explores the platformization of TV news and the evolving distribution strategies of news on platforms like online social networks. To achieve our objective, we analyze TV Globo's coverage of the attack on Brazil's federal government buildings in the capital, Brasília, on January 8, 2023. The methodology is grounded in an exploratory study and involves manual extraction of information from TV Globo's digital platforms, as well as the Instagram accounts of TV news programs Fantástico and Jornal Nacional. We analyze the data in light of existing research on changes in the distribution of TV news and Platform Studies. The results indicate that the platformization of TV news is characterized by challenges in content control and commercialization of news.

Media Representation of Artificial Intelligence:

2024-06-11T14:40:20-03:00

This study examines the representation of artificial intelligence in English-language media, focusing on a specific event: the creation of a unique dialect by Facebook Inc.'s artificial intelligence (AI) systems in 2017. Using content analysis and discourse analysis, this study examines journalistic articles to understand how the media approaches complex technical topics related to AI and whether there is a tendency toward sensationalism. The central hypothesis is that mainstream media often lack
in-depth analysis of technical AI events, opting instead for sensationalist coverage. The analysis revealed a tendency to sensationalize AI-related events, often lacking in-depth technical analysis. A prevalence of sensationalist and speculative narratives was identified. This pattern of coverage, more focused on attracting audiences through sensationalism, may negatively influence public understanding of artificial intelligence and its implications, highlighting the need for a more responsible and informative approach by journalists.

Google's silent communication about 2630/20 Bill:

2024-10-12T08:51:11-03:00

How 2630 Bill can make your internet worse ("Como o PL 2630 pode piorar a sua internet") is the title of one of the branded content advertisements produced and broadcast by Google in 2023, in the media landscape of the socio-political discussion of 2630/20 Bill (PL 2630/20). In this context, the article aims to understand if/how the circulation of discourse, apparently without financial pretension, combined with the monopoly of power and technological dominance, could silently constitute subterfuges for the legitimization of the corporation's market interests. The aim was to identify the effects of meaning present in the advertising campaign against the Bill, based on a discursive analysis — based on the French Line — of the ad about the Fake News Bill inserted on the search engine's homepage. It became clear that, in articulating the dynamics of production and circulation of content related to the issue of regulation, there was use of textual strategies characteristic of disinformation, as well as the circumscription of the Bill in a Discursive Formation that presupposes legislative subservience to the interests of business conglomerates.

An ANALYSIS OF COVID-19 VACCINATION MEMES ON ONLINE SOCIAL NETWORKS

2024-07-08T16:47:10-03:00

The discussion about COVID-19 vaccination has taken on significant proportions in the political and public health debate in Brazil and worldwide. Among the content that circulated on online social networks against or in favor of the vaccine, so-called memes (images, text, audiovisual or hybrid) were identified. These memes represent users' actions and reactions in various situations, often with a humorous tone. This qualitative research aimed to analyze memes about vaccination in the online environment, collected during the months of December 2021 to January 2022. After applying selection and exclusion criteria to 41 collected memes, six were subjected to visual and content analysis, categorized by theme and meme type. A strong presence of humor was identified, particularly self-humor, where the purpose is to laugh at oneself. Macro memes, consisting of images accompanied by text, were identified, expressing support for vaccination and criticism of information disseminated by anti-vaccine groups and statements made by ex-President Jair Bolsonaro. It was confirmed that memes serve as pieces of political positioning and, in a scenario of a health crisis surrounded by uncertainties, they functioned as coping mechanisms against the emergence or worsening of conditions such as anxiety and depression.