Measuring organizational social capital in brazilian wine industry networks
Keywords:Capital Social, Organizações em Rede, Indústria Vitivinícola.
The concept of organizational social capital is related to the creation of competitive advantages for companies based on the assumption that economic variables are not enough for social development and a sustainable environment. Furthermore, in the intra-organizational context social capital is considered as a tool that can leverage business performance through social interactions and relationships at the individual, group and organizational levels. Thus, the existence of social capital can bring benefits to the organization, such as the ease of knowledge dissemination and a trustful and cooperative environment through common references and shared goals among members of the company. The main goal of this study is to assess how social capital is expressed in the context of organizations in networks, using a sample of wineproducing companies that are located in the Vinhedos Valley (southern Brazil) and are members of the APROVALE and APROBELO networks. For this purpose, we performed a descriptive and quantitative survey, using self-administered questionnaires for data collection, as well as statistical techniques such as factor analysis, descriptive analysis and analysis of variance. The main results show the existence of high levels of social capital, especially regarding the relational and cognitive dimensions. Furthermore, the variables associated with workplace relations (relational dimension) are significant in the research context, especially as far as the meaning of work for the respondents is concerned.
Key words: social capital, network organizations, Brazilian wine industry.
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