Internationalization process of higher added value products firms at wood industry
In the current conjuncture, in a turbulent and competitive scenario is possible to perceive that national firms are seeking to become more competitive to meet the globalized world demands. This article aims to identify the internationalization process of companies in the sector of higher added value products of the timber industry contemporary with the determination of the degree of internationalization of firms surveyed. This integration between process and degree of internationalization has shown to be essential for understanding the factors that give the companies the ability to obtain sustainable competitive advantage in the international arena. The study was conducted from logical incrementalism defined by Quinn (1981, 1989) regarding the process of internationalization and the adequacy of the Sullivan’s model (1994) for determining the degree of internationalization. It was observed that, in despite of the relative high degree of internationalization determined for the sample, the internationalization process did not happen in a structured way but in accordance with the researched companies’ convenience. The results should fill gaps in the literature on internationalization of firms, revealing important trends in the internationalization process, organizational structure and technology used in industry, which can be applied to other fields of study in Business Administration.Key words: internationalization process, degree of internationalization, woodworking industry.
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