A critical analysis of Caixa's digital social savings account from the perspective of coproduction

Authors

  • Aline Vasconcelos Vieira Nutritionist, Business Consultant
  • Noel Torres Júnior Associate Professor, Federal University of Minas Gerais

DOI:

https://doi.org/10.4013/base.2023.204.01

Keywords:

Coproduction, PCN Analysis, Digital Social Savings, Service Innovation

Abstract

The COVID-19 Pandemic led many service providers to carry out innovations in their processes. These innovations enabled the creation of new services intending to increase their efficiency and responsiveness. In this context, the Caixa launched the digital social savings account for the payment of emergency aid that enabled broad and fast access of this product to its beneficiaries. This new service demanded a more active role from its users, who became co-producers in this process. The coproduction of this service was critically analyzed using the Process-Chain-Network Method (PCN). This study identified some difficulties in implementing this service that denoted a lack of implementation of recommended literature strategies. Furthermore, some challenges to the adoption of coproduction in this sector were identified.

Author Biography

Aline Vasconcelos Vieira, Nutritionist, Business Consultant

Graduada em Nutrição pela Universidade Federal de Ouro Preto (2009). Pós Graduanda no Curso de Gestão Estratégica - área Gestão de Negócios pelo Centro de Pós-Graduação e Pesquisas em Administração da Faculdade de Ciências Econômicas da UFMG. Consultora de Negócios, com foco principal em Serviços de Alimentação e Nutrição. Experiência há mais de 10 anos em Alimentação e Gestão de Unidades de Alimentação e Nutrição no seguimento hospitalar, alimentação escolar, alimentação prisional e de indústria.

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Published

2024-03-16

Issue

Vol. 20 No. 4 (2023): OUT/DEZ

Section

Articles

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