The ecology of innovation and the role of Strategic Design

Heloisa Tavares de Moura, Isabel Krumholz Adler

Abstract


In the competitive global market, innovation is not only a condition to differentiation, but to survival. Creating continuous innovations, however, is a challenge, and requires a structuring process and a supportive ecosystem, capable of integrating innovation from the firm’s strategy to the commercialization of solutions in the market. In this way, Strategic Design offers a path to orchestrate the tangible and intangible elements that are necessary to support innovation – whether incremental or radical. This article discusses the ecology of innovation and the central role of Strategic Design in this process.

Key words: ecology of innovation, innovation culture, strategic design.


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Licença Creative Commons
Esta obra está licenciada com uma Licença Creative Commons Atribuição 4.0 Internacional [atualizada em 11/11/2016]

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