Innovative Capability and Challenges for Industrial Business
Keywords:Innovation Performance, Innovative Capability, Market Orientation, Ambidexterity
This paper examined the impact of innovative capability on innovation performance, considering the influence of market orientation on a low growth economic environment. It used a sample with 244 Brazilian industrial companies and Structural Equation Modeling. The results showed the positive impact of innovative capability on innovation performance and the negative effect of market orientation on this impact. The article contributes to the literature by identifying factors that simultaneously influence innovation performance in a restrictive environmental context. Business managers can use the results reported here in their strategies that enable the acquisition of new knowledge, using the integration between innovative capability and market orientation as driving factors of innovation performance.
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